Extension of Lucerne city contract, highlights of new inventory
Lucerne is one of the most popular destinations in Switzerland and one of the 10 largest cities in the country. Highlights such as the Transport Museum, the Lion Monument and the Kapellbrücke attract countless visitors every year. This summer, Goldbach Neo was awarded the contract for the inventory of the city of Lucerne, thus extending the existing contract until 2032. The inventory includes around 560 poster sites in various formats and at highly frequented locations throughout Lucerne. With the extension of the city contract, a pilot project with additional city maps will also be launched. In three to four locations, our screens will be equipped with a digital information platform to inform the population.
With the booking opening for 2024, the new inventory can be booked combined. The Cost per Thousand (CPT) is calculated uniformly across all segments. This includes advertising spaces in all major cities in Switzerland such as Zurich, Geneva, Bern, Basel, Lausanne, Winterthur and Lucerne. Highlights such as Geneva Airport, BSL, VBZ and Bahnhofstrasse Zurich and the lake basin in Lucerne are also included.
- As the second largest airport in Switzerland, "Genève Aéroport" offers over 400 advertising opportunities. With 150 destinations and 57 different airlines, it is the hub for business travellers and tourists. The ideal place for large-scale appearances and spectacular advertising campaigns.
- With VBZ, we have our finger on the pulse of the mobile population in urban Zurich. With more than 250 screens and 1000 advertising spaces, we reach commuters in Switzerland's largest metropolis. The high-quality inventory is placed extensively throughout the city at top locations and achieves top frequency values.
- Bahnhofstrasse is known for its exclusive boutiques and international designer brands. It is often counted among the most expensive and prestigious shopping streets in the world. Tourists from all over the world come here to experience the luxurious shopping and the unique atmosphere. With 17 screens along Bahnhofstrasse, shopping-savvy people can be reached from near and far.
Diego Quintarelli, Chief Sales & Marketing Officer: “The bundled inventory of new Goldbach Neo offers countless communication opportunities for Out of Home advertising. Together with the new pricing, we offer the market more transparency for campaign planning and greater comparability with other media genres.”