Corporate Social Responsibility at Goldbach Neo

Environmental goals

We are committed to continuously improving our environmental impact, promoting environmentally friendly technologies and consistently pursuing our environmental goals. Wherever possible, we minimise environmental impact and promote the responsible use of natural resources.

GLOBAL REPORTING INDEX (GRI)

We want to know what impact our commitment to sustainability is having, where we are making progress and where we can improve. That is why our reporting focuses on transparency, comparability and comprehensiveness. Our reporting is based on the internationally recognised standards of the Global Reporting Initiative (GRI). These standards help us to systematically disclose our impact on people and the environment, as well as our sustainability strategy.

SUSTAINABLE DEVELOPMENT GOALS (SDG)

We want to contribute to the United Nations' Sustainable Development Goals (SDGs). The 17 sustainability goals are at the heart of Agenda 2030, a global action plan for a livable future. They were adopted by all United Nations member states in 2015.

CERTIFICATIONS

Our ISO 9001 and ISO 14001 certifications are internationally recognised standards that help us achieve high quality and environmental standards. Each of these certifications focuses on a specific area of the company and enables us to improve processes and minimise risks.

Environmental policy

SUPPLY CHAINS

We attach great importance to environmentally conscious procurement practices and actively promote sustainable supply chains.

RESOURCES

We actively contribute to reducing our ecological footprint by implementing measures to reduce energy consumption and improve resource efficiency.

ENVIRONMENTAL POLLUTION

We identify potential negative environmental impacts of our activities, products and services and minimise them.

ENVIRONMENTAL PERFORMANCE

Through an active environmental management system, we regularly record our environmental impacts, evaluate them and initiate improvement measures.

EMPLOYEES

We promote environmental awareness among employees at all levels of the company through training, events and participation programmes.

TRANSPARENCY

We communicate openly and transparently about our environmental goals, measures and results.

PROCESSES

By regularly reviewing and optimising our processes, we actively work on continuous improvement to increase our environmental efficiency and achieve our environmental goals.

PRODUCTS

We attach great importance to environmentally friendly purchasing. Our products should guarantee a long life cycle, comply with the highest energy efficiency technologies and use materials that contribute to environmental protection.

COMPLIANCE

We interact daily with a wide variety of partners – companies, government organisations, associations, consumers, authorities, landlords and administrations. Our business conduct is based on a comprehensive set of compliance rules that make us a reliable partner.

Committed to our environment

Our commitment to society is reflected in a wide range of projects. We are committed to creating liveable cities and communities, promoting trust in the creative industries and supporting biodiversity.

Our Smart City Services combine digital innovation with inclusivity and smart infrastructure – creating added value for the entire population. The CityMap in Zurich, Lucerne and Locarno is a non-commercial, interactive, accessible and intuitive service. Interactive orientation aids, various points of interest and real-time public transport departure times in four languages can be found on the public screens with barrier-free access.

Together with the Lucerne Graphic Design Class, we show how creative and important the craft of poster design is. In the ‘Blickwechsel’ exhibition, newcomers to the creative industry have the opportunity to present their unique ideas and creations to the public. Their works move and inspire reflection – continuing the long tradition of excellent Swiss graphic design.

We are expanding our commitment to sustainability and social responsibility: that is why we support non-profit organisations by providing free poster advertising – with an advertising value of CHF 2,722,486 in the current reporting year.

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Together with the Coop Sponsorship for Mountain Regions, we specifically promote projects that support the protection of bees and the preservation of biodiversity – including bee sponsorship.

We support the ASL association for the preservation of Lake Geneva with a sponsorship. More than 4,000 members and volunteers are committed to protecting the water quality of the lake and its tributaries in the Lake Geneva basin.

Political work

SUSTAINABILITY OF OUTDOOR ADVERTISING

Every advertising medium requires energy and has an ecological footprint. Compared to all other advertising media, outdoor advertising has the best energy balance. This CO2 calculation takes into account the entire life cycle, from the construction of the advertising site to the display, dismantling and finally recycling of the advertising medium. In contrast, calculations for TV or online advertising only take into account directly caused emissions.

COMPARISON OF ELECTRICITY CONSUMPTION

In 2021, the entire OOH industry in Switzerland accounted for only around 1.5% of the energy balance of street lighting throughout Switzerland. That is 6GWh out of a total of 403GWh.

ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) CRITERIA IN TENDERS

Hardly any other media genre pays as much attention to ESG criteria as outdoor advertising providers. Public tenders for concessions from cities and transport companies usually require criteria catalogues that take environmental aspects, equality and social factors into account. Poster concepts also ensure a balanced, high-quality cityscape for everyone.

ECONOMIC AND SOCIAL SIGNIFICANCE

We see ourselves as an active contributor to associations and organisations in the advertising and marketing industry. Together with the Swiss Outdoor Advertising Association (AWS), we are committed to the Plakat Ja! campaign and highlight the economic and social significance of outdoor advertising:

Social value: Outdoor advertising provides highly visible public information, supports companies, NGOs, political and cultural actors, and is archived as cultural heritage.
Economic value: 63% of advertising customers are SMEs; an advertising ban would result in the loss of their local competitive advantages. An advertising ban would also mean tax losses and job losses for advertisers.
Regulation and cityscape: Advertising spaces are already strictly regulated and fairly distributed, benefiting politics, culture and the public.
Financial returns: 60% of outdoor advertising revenue comes from lease and concession payments from the public sector, which benefits public transport and the population.

THE CONSEQUENCES OF ADVERTISING BANS

Banning or restricting posters would not only affect the advertising industry itself, but also local businesses, social and cultural institutions, democratic principles and direct losses of revenue for the public sector. Public information is central to a successful social market economy and an enlightened and self-determined society.

Corporate Social Responsability

INTERACTIVE POPULATION AND VISITOR INFORMATION

PLATFORM FOR THE CREATIVE INDUSTRIES

SHARING SUCCESS

BEES IN THE FUTURE

PROTECTION OF LAKE GENEVA