17.09.2024

«CATCH ME IF YOU SCAN» – The Goldbach Neo Quiz for the opening of bookings

At this year's booking opening, the inventory of Goldbach Neo can be discovered in an entertaining way.

How many posters does logistics process in a week? And since when can campaigns be booked programmatically? The 2025 booking season has officially started with these and other interesting questions. The marketer Goldbach Neo is launching an interactive quiz designed and implemented by zimmermann communications, which invites agencies and advertising clients to find out more about the company, its activities and products.

Under the motto ‘CATCH ME IF YOU SCAN’, the hunt is on for a QR code on a specially designed poster and on the specially designed microsite. Anyone who finds the hidden QR code can test their knowledge of Goldbach Neo and take part in the prize draw. The quiz will run from now until the end of October and will be supported by a personal roadshow at the most important partners.

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Michelle Sameli, Head of Marketing & Communication:

«For this year's booking opening, we want to actively involve our target group and put the printed poster centre stage. The idea is to use the gamification approach to make the young Goldbach Neo brand even more accessible and more present.»