2026 booking window opens: bundled segments and new inventory

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2026 booking window opens: bundled segments and new inventory

With the start of this year's booking window, Goldbach Neo's inventory can be explored in a creative way thanks to "City Map".

There is news regarding Goldbach Neo's inventory for 2026. This includes a new contract with Regionalverkehr Bern-Solothurn (RBS), which will expand our portfolio by around 170 OOH and DOOH advertising spaces and offer regional and local opportunities.

In Lausanne, the Flon district is continuing its planned development with the installation of four new screens with six advertising spaces. The existing contracts with Geneva Airport and Locarno have also been extended until 2026 and 2030 respectively, consolidating our presence at these strategic locations.

The year 2026 also marks an important milestone in the structuring of our offering: Goldbach Neo is dividing its inventory into five new segments – Roadside, Retail, Airport, Mobility and Connect. This segmentation has been developed to implement even more targeted communication solutions and reach target groups during their customer journey, whether on the move, shopping or travelling – with maximum visibility and impact.

These innovations are presented in the printed Goldbach Neo "City Map", which was produced in collaboration with the agency zimmermann communications. The map, illustrated by artist Giulia Martinelli, provides an overview of the five new segments. It also features a map of the nine most important cities in Goldbach Neo's portfolio.

Bookings open on 6 October 2025, and from then on, all desired spaces can be booked directly through us.