Opening of bookings 2027

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Goldbach Neo opens the 2027 booking year with an expanded portfolio

With bookings now open for 2027, Goldbach Neo is expanding its portfolio to include numerous attractive advertising spaces throughout Switzerland. Highlights include EuroAirport, which remains in the portfolio, along with additional screens in Zurich, French-speaking and German-speaking Switzerland.

Customers can now plan and book their out-of-home campaigns for the coming year. At the same time, Goldbach Neo’s portfolio is growing in various strategically relevant locations, offering additional opportunities for analogue and digital brand communication.

One highlight is EuroAirport. The world’s only binational airport is located in the heart of the tri-border area and recorded the busiest passenger year in its history in 2025, with 9.6 million passengers. Goldbach Neo won the tender and will continue to market the location for another five years. The digital portfolio is also growing in attractive urban locations. Four new screens will be added at the «Bahnhofquai/HB» tram stop in Zurich. The listed stop serves around 44,000 passengers daily and is a central hub between the main station, the old town and the university district. The new screens, marketed by Goldbach Neo as part of the VBZ inventory, will be available from December 2026.

Goldbach Neo is also expanding its range in French-speaking Switzerland: three new screens in Lausanne’s trendy Flon district offer high-quality digital inventory at prime spots in a vibrant urban location. Six new screens have been added to the portfolio in the roadside segment in Fribourg. Additional advertising opportunities are also coming in German-speaking Switzerland. Two new screens will be added in Lucerne: at Halden/Lidostrasse 5, directly in front of the Museum of Transport, and at Hirschengraben 9, by the Rosenbörse. In Emmen and Emmenbrücke, the portfolio is growing by 17 screens and 81 poster spaces in F12, F24, F200 and F4 formats.

With these new spaces, Goldbach Neo is further expanding its range across different regions, environments and touchpoints. From the international airport to central urban locations and roadside inventory, in 2027 advertisers will have additional opportunities to reach their target groups with digital and traditional out-of-home campaigns.