From the City to the Mountains: Goldbach Neo launches collaboration with Feratel Switzerland
We are expanding our offering in collaboration with Feratel Switzerland and are now offering exciting new opportunities in the Swiss mountains.
Our urban presence can now be complemented by various options in many popular ski resorts across Switzerland. Feratel Switzerland offers a wide range of advertising formats such as BigPoster, F12P, gondola branding, pole advertising, ambient media, and checkpoint posters.
Feratel Switzerland focuses on marketing (within the international network with Sitour) key winter sports destinations. In Switzerland, these include ski resorts such as Saas Fee, Andermatt-Sedrun, Aletscharena, Crans Montana, and Savognin.
Our two portfolios complement each other perfectly along the customer journey and offer exciting campaign ideas that guide the target audience from everyday life into their leisure time. Additionally, creative cases such as DCO implementations are possible, where live weather updates from the mountain regions are displayed on our street inventory, encouraging spontaneous visits to the heights.
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Diego Quintarelli, Chief Sales & Marketing Officer:
"The idea of using Digital Out of Home to reach an urban target audience in the cities, combined with creative visuals to promote a break in the mountains, fits perfectly with our dynamic medium."
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Dr. Markus Schröcksnadel, Chairman of Feratel:
"Goldbach Neo is a strong partner for us, with high-traffic inventory in all urban areas, making it the perfect complement to our advertising spaces in the mountains."