Solidar Suisse, Denner, Hiltl & EWZ win gold – Museum für Gestaltung Zürich is awarded the highest honour, ‘Campaign of the Year’.

Last night, the best out-of-home campaigns in various categories were honoured with medals at the Swiss Out of Home Awards. The Museum für Gestaltung Zürich received the ‘Campaign of the Year’ award.

A high-level jury of experts, made up of 14 personalities from the fields of advertising, culture and design, selected the 15 winning campaigns for the Swiss Out of Home Award, the award ceremony for which took place as part of the WOOHW! industry event organised by Outdoor Advertising Switzerland (AWS) and assisted by APG|SGA, Goldbach Neo and Horizon.

Here are the winners in the various categories:

• National Commercial: think Zürich for Denner with the campaign ‘Keep the difference.’
• Local and Regional Commercial: Ruf Lanz for Hiltl AG with the ‘Mother's Day’ campaign’
• Public Service: Spinas Civil Voices for Solidar Suisse with the ‘Image Campaign Inequality’ campaign
• Culture: Office for Typography for the Museum für Gestaltung Zürich with the ‘Contemporary Japanese Graphic Design’ campaign.
• Digital Out of Home: INGO Zürich for EWZ Elektrizitätswerk der Stadt Zürich with the ‘Energy 2025’ campaign.

The winning campaigns reflect the diversity of uses for out-of-home media, whether for public service announcements or local and national advertising.

We warmly congratulate all participants and look forward to the next edition!