New Pricing from 2024

Goldbach Neo is introducing a new, more transparent pricing with a base Cost per Thousand (CPM) to kick off the opening of bookings for 2024. The CPM is a recognised standard based on media costs and contacts achieved and enables a uniform currency and cost efficiency when comparing media. This enables well-founded decisions in strategy and media planning.

As known from Digital Out of Home and other possibilities, the classic poster can now also be booked by number of contacts. There are different price categories depending on the quality, ranging from CHF 2 to CHF 9 (per 1000 contacts). The innovation brings the market more transparency and enables comparisons with other media.

The entire inventory of Goldbach Neo across all segments can be booked according to this model. For analogue posters this concerns the well-known formats F4, F,12, F200 and F24. There are also exciting network offers to be discovered, whereby a selected number of spaces can be booked at a special price. For Digital Out of Home, there are options for spot length and the option of animated or static. Here, the advertising message can also be played according to different criteria such as location, time, temperature and weather. This opens up a multitude of possibilities for communication planning.

Our bookable segments are all major urban centres in Switzerland and various opportunities directly at the point of sale. In addition, we have a wide range of outdoor advertising close to public transport. For a more international audience, we offer advertising space directly at the airports in Geneva and Zurich. We are at home where people are out and about and where high contact numbers are possible.